About Us

Paradise (F&B) Malaysia Sdn Bhd

Paradise (F&B) Malaysia Sdn Bhd is a subsidiary of Paradise Group Holding, Singapore. Founded in 2011, it is brainchild of three person : Ms Elyna Tan, CEO of Paradise (F&B) Malaysia Sdn Bhd and Mr Eldwin Chua and Mr Edlan Chua, CEO and COO of Paradise Group Holdings Pte Ltd respectively.

With increasing demand for delicious and reasonably priced Chinese cuisine in Malaysia, the company looks to introduce their unique culinary concepts : Paradise Inn, Kungfu Paradise and Paradise Dynasty. The first to open is Paradise Inn in Sunway Pyramid. By March 2012, both Kungfu Paradise and Paradise Dynasty will open in the all-new Paradigm Mall in Petaling Jaya.

The culinary concepts introduced into Malaysia are created by Paradise Group Holdings Pte Ltd, a Singapore based restaurant group incorporated in 2008 by two directors : Mr Eldwin Chua and Mr Edlan Chua.

Since its first Seafood Paradise outlet in Singapore in 2002, Paradise Group has built a food and beverage empire of eight brands, and they include Taste Paradise, Paradise Pavilion, Seafood Paradise, Paradise Dynasty, Kungfu Paradise, Paradise Inn and One Paradise (Catering).

Paradise Group Holdings Pte Ltd

Paradise Group Holdings Pte Ltd is a Singapore-based restaurant group which has introduced and established popular culinary brands which includes Taste Paradise, Paradise Pavilion, Seafood Paradise, Paradise Dynasty, Paradise Inn, Canton Paradise, KungFu Paradise and One Paradise (catering). Since its incorporation in 2008, Paradise Group has built a food and beverage empire with over 30 restaurants across 8 unique culinary concepts and employs over 1,000 staff serving the different segments of the dining market. Helmed by the two directors, Mr Eldwin Chua who is the Chief Executive Officer and his brother, Mr Edlan Chua, who is the Chief Operating Officer, the dynamic and driven duo set sights for the company to be a food and beverage brand not just locally and regionally but globally. With an annual turnover of S$75 million for the financial year 2011 to 2012, the company is targeting to achieve an annual turnover of S$100 million for the financial year 2013.

Paradise Group Holdings is the proud winner of Promising Franchisor of the Year – 2012 by Franchising and Licensing Association (Singapore), Overall Winner of Promising Brands category in the Singapore Prestige Brand Awards (SPBA) 2011, top winner of the inaugural SME1 Asia Awards 2011 in the Notable SMEs Category and Enterprise 50 Awards. Mr Eldwin Chua was also awarded the overall winner of 'The Entrepreneur of The Year 2011' by the Association of Small and Medium Enterprises (ASME) and Rotary Club of Singapore and also an Honoree for the Spirit of Enterprise 2012.